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PR.com (Allison
Kugel): Why did you title your latest album The Declaration,
and why the four year break in between this album and the last
one?
Ashanti: In the four
years there were a lot of things going on. I was used to dropping
albums consecutively since 2002, and there were a bunch of
political things that have happened. I switched labels. Obviously,
The Inc. Records (formerly Murder Inc.) was under
investigation, so I wouldn’t necessarily say I took a break
(laughs). I would say, more so, that stuff was kind of put on
pause. I took that time and it was almost like a double edged
sword because I had the opportunity to film two movies, John
Tucker Must Die and Resident Evil: Extinction. You
know, you take the good with all of the other stuff that comes
with the music industry. The reason why I named the album The
Declaration is because this time around, during that four
year gap, I learned so much and I grew up so much. This time
around I handled my project completely on my own. I executive
produced the entire album from the behind the scenes to the
creative process. So, The Declaration just stands for
declaring a sense of independence, a sense of freedom and just a
sense of growing up.
PR.com: By the
way, John Tucker Must Die is a great movie; it’s very
funny. So, it was time well spent.
Ashanti: (Laughs).
PR.com: I noticed
that in the content of your lyrics this time around there’s more
of a heaviness and a depth to them. You sound like a woman. In
some of your earlier work you sounded like a girl. What was the
turning point, other than some of the stuff that went on with your
old label? What re-shaped you as a person over the last few years?
Ashanti: I definitely
learned a lot of my strengths and a lot of my weaknesses; again,
just growing up. I had my first record deal when I was fourteen,
but I didn’t have an album come out until I was about twenty or
twenty-one (laughs), you know? You learn so many things,
and just becoming an adult in your twenties and growing, and being
around different people, and learning and networking. On a
personal level, what I’ve gone through in my life. My family and
friends, and things like that, just molded me into what direction
I was headed. Being that I write my own lyrics, my life
experiences are what I write about. And other people’s experiences
around me, like my friends are going through something, or
somebody in [my] camp is going through something. It’s all a
reality. I think that’s why a lot of people are able to relate to
my music.
PR.com: In the
title song, The Declaration, it’s about being misled and
manipulated and then coming out on the other side. Where did that
song come from?
Ashanti: That’s where I
was in my life. It was a point in my life where I felt like a lot
of manipulation was being done. In this music industry, it’s a lot
of smoke and mirrors and sometimes you have to learn the hard way
that you can’t trust everyone.
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Ashanti |
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